Project plan / v1.0 / 01 October 2026

One show.
Two audiences.
A compounding network.

Offscript is a bilingual filmed-conversation series for the people building what comes next — designed to create cultural relevance, trusted relationships and repeatable commercial opportunity.

RU + ENeditorial tracks

30–40 minper recording

2–3clips per episode

8–10pilot season episodes

01 / The model

Conversation first. Distribution and business follow.

The project starts with a genuinely good exchange; the episode then becomes an asset for the guest, the audience and the commercial system around it.

ENGLISH / DISCOVERY

Build a wide, new room.

Europe and US operators, creators and experts found through LinkedIn. Digital industries, creative economy, AI, marketing, SaaS, fintech, GTM, leadership and psychology.

RUSSIAN / DEPTH

Make the existing network visible.

Founders, decision-makers and leaders from the close and middle circle. Stronger cultural proximity and distribution through Telegram plus YouTube.

01Record the real conversationOne timely theme, a few recurring Offscript rubrics and permission for unpolished, human answers.
02Extract the highest-signal moments2–3 horizontal clips, roughly 2–7 minutes, with full versions selectively released on YouTube.
03Distribute with the guestGive the guest a ready-to-share clip and copy. Prioritise their LinkedIn/network over posting a long episode into the void.

02 / Guest portfolio

Three guest lanes, three different jobs.

Do not use one invitation list for everything. Every guest should have a clear editorial, network or commercial reason to be there.

LEGENDS / LONG HORIZON

Reach & legacy

Jordan Peterson · Islam Makhachev · Jimmy Carr · Anne Hathaway · Vin Diesel · Alex Hormozi

HIGH PERFORMERS / AUTHORITY

Relevance & reshare

Yury Dud · Andrey Doronichev · Nikolay Davydov · Sergey Solonin · Maxim Spiridonov · Oskar Hartmann · Dima Kim · Viktor Osyka · Oksana Mashchenko

NETWORK / LAUNCH VELOCITY

Chemistry & referrals

Alexander Zhurba · Grisha Fedorov · Alyonka Shmalko · Alexey Pisarevsky · Mikhail Chernyshev · Danya Kislitsin · Alexey Rasskazov · Vadim Bukhalov · Gleb Godunov

Guest CRM required

Track language, lane, relationship warmth, why-now, topic, commercial fit, stage, next action and referral source. One record per person; no unowned names in a list.

03 / Revenue stack

Five ways Offscript creates value.

Editorial trust is the base. Monetisation should be visible, ethical and never turn the guest experience into a hard sell.

Season sponsor

One disclosed partner per season. Founding package: $2–3k; validate $3–5k next; grow after proof.

Spotlight

Selected guests can enter a warm conversation about premium business-content production. Current entry: $2.5–3.7k.

Guest asset pack

Optional $300–500 add-on: polished full episode plus agreed shareable cuts and deliverables.

Audience support

Patreon, crypto wallet and a Russia-accessible route such as Tribute — after availability and compliance checks.

Strategic upside

Referrals into fractional marketing leadership, GTM advisory, mentoring, services and partnerships.

Sponsor as a guest: default rule

Allowed only when the person is independently editorially compelling. Sponsorship and guest selection must be disclosed and treated as separate decisions.

04 / Build system

Make the project easy to run every week.

The goal is one operating system, not scattered documents and remembered intentions.

CORE ASSETS

Offscript landing — bilingual positioning and guest invitation
Guest CRM — all lists, status and next action
Two invite templates — RU/network and EN/LinkedIn
Recording brief — topic, guest research, questions, rubrics
Post-production checklist — clips, approvals, captions, distribution

COMMERCIAL ASSETS

Sponsor one-pager — audience, format, inventory, disclosure, price
Spotlight bridge — when and how to introduce it after a conversation
Guest asset-pack offer — scope, price and delivery time
Donation page — only after payment routes are verified
Revenue log — source, amount, stage and attribution

05 / Daily focus

A small, repeatable weekly operating rhythm.

Daily minimum: one guest touch, one distribution action, one production decision. Friday is the commercial and pipeline review.

DayFocusPrimary actionDone means

MONFormatRefine one core question and recurring rubricBrief ready for next recording

TUEGuest pipelineAdd 10 RU/EN names with next actionsOwned list, no vague names

WEDOutreach3 invitations + 3 follow-upsAll touches logged in CRM

THUClips & distributionPublish or approve one clip; package a guest reshareOne strong asset in motion

FRIRevenue reviewReview 3 sponsor / Spotlight leadsNext week booked, opportunities owned

06 / Decisions

Resolve these before scaling.

What qualifies an episode for full YouTube release?

Decide before production, based on lasting search value and guest value — not only completion of the recording.

Which donation options are actually accessible?

Verify account eligibility, withdrawal, taxes and international/Russian availability before putting any payment link on the site.

What does sponsor inventory include?

Define exactly: opener, end card, description, social mention, season association, guest access — and what is explicitly excluded.

What proves the pilot worked?

Track invitations, reply rate, booked recordings, clips published, guest reshares, qualified Spotlight calls, sponsor conversations and cash collected.

One show.Two audiences.A compounding network.