Designed and produced the reality-show accelerator "Startup on a Million" — a unique project blending intensive business acceleration with high-end video content production.

• Full Transparency: Recorded and published every stage of the program — from initial selections and trials to tracking sessions, hypothesis testing, and final investor pitches.
• Media as a Feature: The media-driven format became the accelerator’s unfair advantage, offering startups not just professional business tracking, but massive public exposure and market reach.
• Ecosystem Leverage: The high-profile format made it easy to secure partnerships with top-tier trackers, venture funds, and prominent guest experts.
• Production Workflow: Major live broadcasts were conducted via Zoom, while startup traction sessions were captured using Riverside to clip high-engagement, short-form content.
• Distribution Strategy: Content distribution was scaled through strategic project partners across two priority media platforms critical for the venture audience.

200+ qualified applications from targeted tech startups.
2.5M+ collective views across all distributed media assets.
100k+ organic reach within the premium venture capital segment on Telegram.
50% of participating startups reached their investment-ready KPIs.
20% secured real funding right after the show.
15 top-tier venture investors joined as guest experts (including founders and partners from 100Founders, Izba.vc, SPb Founders, DeusOps, Dophamin, Syndicate VC, and the Ursa Major investment association).
Winner of the "Best of Made on Tilda" design and structure award.

Data-Driven Influencer Marketing: Implemented UTM tracking architectures and strict CAC / ROMI analysis. Completely re-engineered the influencer vetting and negotiation process, shifting the strategy heavily toward barter and performance-based partnerships.
The Hypothesis-Led Framework: Shifted the team to an agile sprint framework. Every marketing action had to have a defined goal, target channel, format, and offer. We scaled only what directly generated profitable sales and intentionally cut out unverified contractors and quick-fix promises.
AI-Agent Integration: Deployed and trained an AI-driven sales assistant. Set up automated customer journeys, instant notifications, and performance analytics. Trained the internal team to manage and update prompts and the core knowledge base.
Retention & LTV Optimization: Launched customer reactivation sequences via WhatsApp, built a systematic feedback loop, and introduced high-value educational content/guides to the existing database.

+42% revenue growth within the program framework.
Significant reduction in CAC (Customer Acquisition Cost).
Higher Average Order Value (AOV) driven by automated product bundling.
90% of all influencer placements became highly profitable, with over 60% executed entirely on a barter basis.
The AI sales agent turned into a consistent, standalone revenue channel that fully recouped its implementation cost.

Revived mainstream interest in the original six episodes by recapping them through an exclusive, high-concept YouTube series. We launched a dedicated brand channel and partnered with top-tier digital creators to host the episodes:

• Stas Davydov (6.3M subscribers)
• Katya Clapp (7.1M subscribers)
• Ruslan Usachev (2.7M subscribers)
• EeOneGuy (8M subscribers)

with a dozen of other top-tier creators.

30M+ collective audience reach.
400k+ active subscribers gained on the dedicated channel by the end of the campaign.
17.5k organic shares of the video content.
90% of 32k surveyed subscribers expressed an immediate intent to purchase movie tickets.
11M views on promotional and announcement videos across the creators' main channels.
Recognized as one of the largest and most successful commercial YouTube series in the market, fully conceptualized and executed within a tight 3-month window.
The series leads were invited as mainstream guests on the country’s top late-night TV show.
Achieved an outstanding 2,000% ROMI.

Unite private investors around a shared pain point. CustDev and user research revealed that business angels lack access to deep, institutional-grade project analytics. Operating independently, they often miss the infrastructure required for rigorous analysis, media, financial/legal compliance, and broad network access.

We created a closed investment club, Fractal Club 100, centered on syndicated deals. Crucially, we discovered a market gap for a unique approach: combining strict financial data with the psychological and mental readiness required to make high-stakes investment decisions.

Deployed a rapid no-code hypothesis testing strategy. Within two weeks, we launched a landing page, tailored offers, an outreach partner program, automated LinkedIn outreach, and a CRM workflow. We brought in an experienced Head of Sales with an established investor network.

Generated $8,000 in sales within just 10 days, validating the core value proposition.
Built a high-intent pipeline of 50 investors with a collective asset value of $80,000.
Successfully handed off the operational infrastructure to the founders for scaling.

Coordinated, organized, and hosted a high-value series of educational broadcasts featuring rare experts from Shanghai to Amsterdam. The sessions covered the nuances of logistics, product listings, customs compliance, operational economics, and big data management.

The response was phenomenal. Despite a highly niche audience size, the content perfectly targeted decision-makers.
The campaign directly converted multiple new enterprise clients, established powerful leverage to access exclusive industry associations, secured top-tier speakers, and unlocked strategic partnerships, creating a new layer of authority and long-term ecosystem growth.