Media projects & shows
From the central idea and format to the team, production system, host, guests and distribution.
The story
From media planning to building media that moves markets.
The formats changed—from media plans and YouTube commerce to cross-border education and a live venture reality show. The job stayed the same: find a powerful idea, assemble the right people, and build a system that delivers a measurable result.
- 01 · The agency years
Learning scale before the feed took over.
I started in media planning at international agencies, working on Nokia and Tele2 accounts—before the iPhone 3GS had even reached the market. It taught me to think in audiences, distribution and commercial outcomes long before content became the default growth channel.
- 02 · 2011
Influence before “influencer marketing.”
In 2011, I helped create a year-long ambassador program for L’Oréal’s portfolio of beauty brands and a video-commerce store on YouTube. Long-term creator partnerships and shoppable video were not playbooks yet—we were building them in real time.
- 03 · From 2014
Building at category scale.
I founded Players, which grew into one of Eastern Europe’s largest influencer marketing companies. We delivered hundreds of campaigns and global projects for Samsung, Disney and Coca-Cola, with productions stretching from Los Angeles to Indonesia.
- 04 · ChinaHow
Building a global business through live media.
I co-founded ChinaHow, a Hong Kong–based EdTech and e-commerce company, and scaled it from zero to $1M ARR in 12 months. We served clients in 30+ countries and produced 50+ online broadcasts with experts across time zones—from London to Shanghai.
- 05 · Venture media
Turning an accelerator into a show.
I created “Startup for a Million” and served as its showrunner, creative and executive producer, and host. The live elimination reality show brought founders together with 35 investors and venture partners—generating 2.5M+ views, 200+ applications, and funding for 20% of participating startups.